If you’re looking for a festive and utterly adorable treat to impress your friends and family this season, you have to try this Witch Hat Brownie Pops Recipe. I absolutely love how these cute little bites combine fudgy brownies with rich fudge frosting, all shaped like tiny witch hats on sticks. It’s a fun twist on classic brownies that’s perfect for Halloween parties, school events, or any time you want to add a little whimsy to dessert.

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Why You’ll Love This Recipe

Super Simple Ingredients: Using a boxed brownie mix makes the base foolproof without sacrificing flavor.
Fun and Festive: These pops add a playful Halloween vibe to your dessert table.
Perfect for Parties: Easy to share and eat, they’re a hit with kids and adults alike.
Creative Decorating: I love how the piping technique lets you personalize each hat’s look.

The image shows four triangular slices of dark brown cake on a round wire rack above a light pink crumpled paper. Each slice has a smooth, shiny black icing layer on top, shaped to fit the triangle. On top of the icing, there is thin bright green icing detail that looks like a witch hat's band, with a small square in the middle. Two of the slices have a white and green striped stick inserted at the pointed end, serving as the hat's handle. One slice also has a small black icing decoration resembling spider legs near the top point. The background surface is a white marbled texture. photo taken with an iphone --ar 4:5 --v 7

Ingredients You’ll Need

The magic of this Witch Hat Brownie Pops Recipe happens because all the ingredients work together beautifully—moist brownies tinted black and a creamy chocolate fudge frosting that sticks perfectly. You’ll find most of these are pantry staples with a fun twist of gel paste coloring to bring that witchy vibe.

Brownie Mix: I recommend the Duncan Hines Family-size box for the perfect texture and flavor every time.
Eggs: These help bind the brownies and give them a nice structure for cutting into shapes.
Water: It keeps the brownie batter just the right consistency.
Oil: Adds moisture and richness to the brownies.
Black Gel Paste Coloring: A little goes a long way here to get that deep, spooky black color without thinning the batter.
Confectioners’ Sugar: For that smooth and sweet frosting base.
Dark Cocoa Powder: Gives the frosting an intense chocolate flavor.
Butter: Softened for easy mixing and a creamy texture in the frosting.
Milk: Helps adjust the frosting to just the right thickness.
Vanilla Extract: Adds warmth and depth to the frosting.
Skewer: To poke holes for the paper straws and give that signature pop shape.
Paper Party Straws: Easy to hold and add a festive touch.
Square Bubble Gum Pieces: They make adorable “buckles” on the witch hats.
Shimmer Gel Icing: For decorating the hat brims with a little sparkle.

Note: You’ll find the complete list of ingredients, along with their exact measurements, in the printable recipe card at the bottom of this post.

Variations

I like to mix things up depending on the occasion or who I’m baking for. Feel free to customize this Witch Hat Brownie Pops Recipe to suit your taste or dietary needs—it’s surprisingly versatile!

Gluten-Free: I swapped the boxed brownie mix for a gluten-free blend once, and the texture was still fantastic—just watch your baking time closely.
Different Flavors: Adding a touch of peppermint or orange extract to the frosting can give a fun seasonal twist.
Color Variations: You could dye the frosting in purple or green for a different type of witchy look that still impresses.
Decorative Toppings: Try mini candy eyes or edible glitter if you want to go all out on spooky decorations.

How to Make Witch Hat Brownie Pops Recipe

Step 1: Prepare and Bake the Brownies

Start by preheating your oven as instructed on the brownie box. I usually grease and line two 8-inch cake pans with parchment—this makes removing the brownies so much easier without breaking them. Mix the brownie batter with the eggs, water, oil, and the black gel paste. I discovered that adding just 4 to 6 drops gives a nice deep black without drying out the batter. Divide the mix evenly between both pans and bake on the middle rack for about 25-30 minutes. The key here is the brownies should be fully set—not squishy—so they hold the hat shape when cut. Cool for 5 minutes in the pans, then transfer to a rack so they cool completely before decorating.

Step 2: Whip Up the Fudge Frosting

While the brownies cool, make the frosting by whisking together confectioners’ sugar and dark cocoa powder. I love using a hand mixer here to get a smooth texture, but you can do it by hand too if you prefer. Then blend in softened butter, followed by the milk, vanilla, and more black gel paste for color. The frosting should be thick enough to hold its shape—if it’s too thin, add a little more sugar; too stiff, add a splash more milk. Pop it in the fridge for about 30 minutes to deepen the colors and get it piping-ready.

Step 3: Shape and Decorate Your Witch Hat Brownie Pops

Once cooled, cut each round brownie into 8 triangular ‘hat’ shapes. Carefully poke a hole in the center with a skewer—you’ll want it just big enough to slide in a paper straw for that pop stick. Use a piping bag with a small tip or just a corner snip to outline each triangle with the fudge frosting, forming a hollow triangle along the edges. This creates a “dam” so when you flood the center with frosting, it won’t spill over. You might need to use a small offset spatula or knife to smooth it out gently. When the frosting firms up a bit, add a shimmer gel icing line across the brim of the hat and place a square bubble gum piece in the middle as the buckle. Let everything dry for a while before serving.

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Pro Tips for Making Witch Hat Brownie Pops Recipe

Perfect Browning: I learned the hard way that underbaked brownies won’t hold their shape, so test with a toothpick for doneness.
Color Intensity: Adding gel paste to both the batter and frosting ensures the black color pops, rather than looking gray or dull.
Frosting Consistency: If your frosting is too soft, chilling it helps it pipe cleaner and prevents runny edges.
Avoid Cracks: Let brownies cool completely before cutting to prevent crumbling and cracked edges.

How to Serve Witch Hat Brownie Pops Recipe

This image shows a triangular chocolate brownie pop on a white stick with green and white stripes. The brownie has two layers: a dark brown base layer with a rough texture and a shiny black frosting layer on top. The frosting is decorated with a green icing line near the bottom of the triangle and a small green square in the center of the line, resembling a witch hat. The background is a white marbled surface with other similar brownie pops blurred out. Photo taken with an iphone --ar 4:5 --v 7

Garnishes

I like to keep it simple with shimmer gel icing for a touch of sparkle and the classic bubble gum buckles, which kids adore. Sometimes, I sprinkle edible glitter on top or add tiny candy stars around the brim for an extra magical effect.

Side Dishes

These Witch Hat Brownie Pops are indulgent on their own, but I’ve found they pair beautifully with a scoop of vanilla ice cream or a cup of hot spiced apple cider for a cozy seasonal combo.

Creative Ways to Present

For Halloween parties, I like to stick the pops upright into a foam block covered with black or orange tissue paper to look like a witch’s hat garden. Another fun idea is arranging them on a platter that looks like a haunted forest using twigs and cotton “spider webs” for atmosphere.

Make Ahead and Storage

Storing Leftovers

Once fully decorated and dried, I store leftover Witch Hat Brownie Pops in an airtight container at room temperature for up to 3 days. If your kitchen is warm, popping them in the fridge helps keep the frosting firm.

Freezing

I’ve frozen these pops before by wrapping each one individually in plastic wrap and then placing them in a sealed freezer bag. When thawed in the fridge for a few hours, they retain their shape and flavor surprisingly well.

Reheating

Since these are best served at room temperature, I simply let frozen pops thaw in the fridge and then sit out for 15 minutes before serving. Avoid microwaving, as it can melt the frosting and soften the texture.

FAQs

Can I use homemade brownies for the Witch Hat Brownie Pops Recipe?

Absolutely! While I love the convenience of a boxed mix, any dense, fudgy brownie recipe will work just fine. Just make sure your brownies aren’t too cakey or crumbly to hold their shape when cut and decorated.
What’s the best way to color the brownies black?

Gel paste food coloring is your best bet here because it’s concentrated and won’t thin the batter. Add about 4 to 6 drops for a deep black. If you use liquid coloring, you may need more, but it can change the texture.
How do I prevent the frosting from running off the brownie hats?

By piping an outline first to create a little dam around the edges before flooding the center with frosting, you give the filling a boundary and prevent it from dripping off. Let the outline set up a bit before adding the inner frosting.
Can I make these without the bubble gum buckle decorations?

Definitely! You could substitute with small chocolate squares, mini marshmallows, or even edible candy eyes for a fun twist. The buckle is just a decorative touch, so don’t stress if you want something different.

Final Thoughts

This Witch Hat Brownie Pops Recipe holds a special place in my heart because it’s the kind of treat that gathers everyone around the kitchen, filled with giggles and a little mess of frosting on faces. I used to struggle with getting cute Halloween desserts that were also delicious and easy—and this recipe ticks every box. Give it a try, and I promise you’ll see those smiles light up your celebrations!